FW23 Campaign
| MODELS | FERNANDO CABRAL, CHEVALIER EPSTEIN, EMILIO VELASQUEZ |
| PHOTOGRAPHY | PAULO RAFAEL |
| LIGHTING + ASSIST | ROBERT HOLLAND + SCOTT TOM |
| HAIR AND MAKEUP | AGA JAKUBOWSKI |
| The Fall / Winter 23 Collection, titled "Wherever, Whenever..Have a Nice Day" taps into a stylistic tone and way of make that embraces John Elliott's current direction while catering to the cooler months of the year. In development, Gus Van Sant’s classic “My Own Private Idaho” offered some stylistic codes that would form the building blocks of the season, and its irreverent characters spoke to a continuation of last season's story - Kids on the move in their formative years. While avoiding referencing that film on the nose, themes were extracted. The idea of “worked,” designs - Intentionally destroyed or hand constructed, emerges as a unifying element. The most obvious way this appears is with “Quilted Terry,” which is crafted in Japan with multiple piece-dyed tones. This textural theme is present throughout. Expanding on this idea of hand-worked, items that might be considered precious are destroyed intentionally, adding depth. This can be seen in fisherman rib knits, heavily brushed to reveal character underneath, and in gradient mohair that has a beautiful texture with moments of actual ‘destroy.’ The area where it’s most prevalent is in leather, where hand sanding and washing is executed like denim. There are some items that directly carried over from the film into the collection. For fall seasons, John has typically embraced military codes, but this time graduated to more classic Americana. You can see that in a cropped field jacket and longer hunting coat, all produced in washed-out cotton canvas with quilted padding to provide insulation. Chunky “Big Mac” plaids, that fray and fade beautifully over time combine with Italian-made footwear and modular bags to round out the assortment. John wears product from the collection he designs every day. “I like to feel details and experience the garments over time. As a brand that’s unbranded, I really want people to notice things they might have overlooked on first purchase or wear, and fall in love with pieces over time, as they learn more about them.” The first delivery of Fall / Winter 23 is available this Sunday, August 13th. Weekly installments will follow. SHOP MENS |
